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Course: Marketing
Marketing majors learn how to create and sell new products and services in ways that will build a large and loyal group of customers.
Are You Ready To...?
- Complete an internship
- Research shopping habits in another country
- Pretend you have a new product to sell and research the real-life competitors
- Learn why consumers buy the things they do
- Study past advertising campaigns to see why they succeeded -- or failed
- Understand how products are priced
- Learn how to decide if a product will sell well
It Helps To Be...
A good leader and a team player who understands people and has strong writing and speaking skills.
College Checklist
- How many professors are in the department? Make sure you’ll get the attention you deserve.
- What internships will you be able to choose from?
- Which employers interview marketing majors through on-campus career services?
- What are recent grads doing now?
Did You Know?
The “four Ps” of marketing are product, price, promotion, and place.
Course Spotlight
Some marketing programs require that you build a portfolio. A portfolio is a detailed collection of your school projects and experiences. In addition to a resume and cover letter, you can include everything from mock business plans to mock advertising campaigns. Your portfolio will show future employers that you’re ready for real-life marketing responsibilities.
Which colleges offer a course in Marketing?
Find out now
DEGREE TYPE
This major often leads to the degree.