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Course: Music Management and Merchandising
If you love music and have a head for business, you might want to study music management and merchandising. In this field, you’ll learn all about how the music industry works. How is a recording made? Why are songs copyrighted? How is a musician’s career promoted through radio play and the use of his or her music in films and on television?
Students of music management and merchandising learn how to manage record labels and other music organizations as well as the careers of musicians. Classes cover such topics as personnel management, marketing, event promotion, and music law.
Are You Ready To...?
- Study music theory and history
- Perform with one or more musical groups on campus
- Work at the campus radio or TV station
- Get involved with the music and arts scene on campus and in the surrounding community
It Helps To Be...
Good at managing time and people. You’ll also need to develop a silver tongue, since you’ll often find yourself persuading others in the interests of your musicians.
College Checklist
- Does the department balance the music and business sides of the major?
- Is an audition required for admission?
- What kinds of opportunities are available on campus for students to help promote concerts and other arts events?
- Does the college have a recording studio and opportunities for students to gain experience there?
- Does the college have a radio or TV station?
- What kinds of internships or summer programs are open to students?
- What is the background and experience of the department’s faculty?
Did You Know?
Learning a second language can help your career. If you manage a musician from another country, the ability to speak his or her native language is a big plus.
Course Spotlight
Music law is a tricky business, and any program in music management and merchandising will help you prepare to navigate the law like a pro. In classes on music law, you’ll read about and discuss hot topics like music copyright and online file sharing. You’ll consider questions such as these: Can online music downloading become a fair and profitable business for musical artists? Is sampling legal? And what about royalties?