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Course: Public Relations
Images don’t happen by themselves. Before celebrities step out on the red carpet at Academy Awards time, every detail -- clothes, accessories, makeup, and hair -- is carefully crafted. But image management isn’t reserved for Hollywood stars. It’s a tool used by every political figure, government agency, or business you can think of.
If you’d like to be the person pulling the strings behind the scenes, a major in public relations (PR) may be just the ticket.
Public relations majors learn how to create and promote the images of individuals as well as businesses and other organizations.
Did You Know?
To land that first job out of college, you’ll need a portfolio of articles, scripts, presentations, and other work that shows off your skills.
Are You Ready To...?
- Take on a senior project, for example, developing and implementing a PR campaign
- Put together a portfolio
- Study speech writing
- Master the tools of image management
- Plan a media campaign
- Practice writing press releases
- Learn what it takes to get the word out
It Helps To Be...
A strategic thinker who likes to write and to socialize. After graduation, you’ll do a lot of meeting and greeting while you calculate your next move.
College Checklist
- Is an internship required? Will the program help you find one?
- How does the program include technical and research skills in the curriculum?
- Do professors assign projects that will look good in a portfolio?
- Will the department help you find work after graduation?
Did You Know?
An internship is a highlight of this major -- and may even be required.
Course Spotlight
Creating an image is one thing, but promoting it is another -- and in a class on PR writing, you’ll learn how. This core class will introduce you to a wide range of professional techniques. You’ll learn how to write press releases and public service announcements and how to secure TV and radio interviews.
You’ll have to be a writing machine to pass quizzes and exams and complete the class. But by the end of the semester, you should be ready to ace the writing tests you may receive from potential employers. And that’s nothing to sneeze at.