Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Education: Most of these occupations require a four-year bachelor's degree, but some do not.

Expereince: A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.

Training: Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

• Advertising Manager, Promotions Director, Advertising Director, Classified Advertising Manager, Marketing Director, Account Executive, Retail Advertising Sales Manager, Advertising Sales Manager, Marketing and Promotions Manager, Marketing Manager