Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.

Education: Most of these occupations require a four-year bachelor's degree, but some do not.

Expereince: A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.

Training: Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

• Public Relations Director, Account Supervisor, Account Executive, Public Relations Manager (PR Manager), Communications Director, Community Relations Director, Director of Public Relations, Public Affairs Director, Account Manager, Business Development Director